Miele is a German manufacturing company that makes premium wine fridges. Despite Germans being traditionally associated with beer, a Miele wine fridge is your best bet. Because only Germans are analytical enough to understand the nuances of storing wine.

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Partnership

Miele partners with BMW to create an all-new M-Series wine fridge, with the aesthetic of the iconic BMW series and the capabilities of the Miele refrigerator. Kicking off this new product would be a crash test of the fridge at BMW’s testing facility.

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Above: The M-Series Fridge

OOH

Oktoberfest is so inherently German that Miele rightfully deserves a place at it. With much of the festival being dedicated to beer, Miele’s booth should look a cut above the other festival stands to show just how cutting-edge and German-engineered their wine fridges are. Miele would sponsor several of these booths and a showing of their products at various Oktoberfest events around the world.

Above: Miele’s Oktoberfest Booth