The Ask: Make lab-grown diamonds seem just as cool as real diamonds.

That was the Young Shits brief for April, 2023.

We figured that making artificial diamonds as cool as real ones required a super cool spokesman. And what’s cooler than a suave diamond thief?

Because if he’s stealing lab-grown diamonds, they gotta be worth something.

Kyle Brubaker and I won the YS professional category with this work.

Profile of the Artificial Diamond Industry’s New Spokesman

Rollout Plan for our New Spokesman

Print Campaign

Television Scripts

PR Headlines For Our Diamond Thief Stunt