The Ask: Make lab-grown diamonds seem just as cool as real diamonds.
That was the Young Shits brief for April, 2023. We decided that to make artificial diamonds as cool as real ones required a super cool spokesman. And what’s cooler than a suave diamond thief? Because if he’s stealing lab-grown diamonds, they gotta be worth something.
Kyle Brubaker and I won the YS professional category with this work.
Profile of the Artificial Diamond Industry’s New Spokesman
Rollout Plan for our New Spokesman
Print Campaign
Television Scripts
PR Headlines For Our Diamond Thief Stunt