Once you start playing Connect 4, you can’t stop. Because afterwards, you start seeing the game everywhere.

AD: BriElle Munizzi

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Above: 4 Print Ads

And we do mean everywhere…

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Above: OOH Extensions

Hasbro would have a light show of a game of Connect 4 projected onto its building. This would last for a week and would make sure that people really do see the connections of the game everywhere.

Above: Hasbro Building Light Show