Once you start playing Connect 4, you can’t stop. Because afterwards, you start seeing the game everywhere.
AD: BriElle Munizzi
Above: 4 Print Ads
And we do mean everywhere…
Above: OOH Extensions
Hasbro would have a light show of a game of Connect 4 projected onto its building. This would last for a week and would make sure that people really do see the connections of the game everywhere.
Above: Hasbro Building Light Show