Sun Records is the legendary recording studio that gave rise to the likes of Elvis, Johnny Cash, and Jerry Lee Lewis. Nowadays, the original studio building is a museum. With this campaign, we wanted to recapture how rebellious these rock figures were to a newer audience and get them to visit.
AD: Haley Yacavone
Above: 3 Print Ads
To reinvigorate the gift shop in the museum, Sun Records would collect original vinyl records from their studio that no longer play. Instead of discarding them, the records would be painted to create original Sun Records vinyl art.
Above: Repurposed Sun Records Vinyl Art
To further strengthen the brand, Sun Records would license their catalog to Harmonix Games (the creators of Rock Band). Sun Records Rock Band would be a video game that reinforces the rebellious nature of the Sun Records label with a younger crowd.
Above: Sun Records Rock Band